EXPERIENCE

  • As a branding marketing professional with a strong background in leadership, I have consistently demonstrated my ability to lead engaged and motivated teams. My most recent leadership role saw my team achieve the highest score in our organization's Gallup survey two years in a row, which measures employee engagement and satisfaction. I genuinely feel most accomplished when my leadership helps someone else succeed.

    One of my key strengths lies in Ux web development and management. I have previously played a crucial role in developing and managing a national organization's website, which boasted an impressive 20,000 pages of content and an average of 150,000 monthly visits. I am highly proficient in website creation and possess a keen eye for design, both in terms of brand content and graphics. I find immense joy in witnessing a brand come to life and evoke an emotional response in its audience.

    In addition to my professional accomplishments, I am also a lifelong learner. I hold a Bachelor’s in Product Design and Development, and a minor in Art, which has equipped me with the necessary skills to excel in my field. Outside of work, I enjoy exploring new trends and techniques in content design and graphic design, constantly seeking to enhance my skillset.

  • Keene State College

    B.S. Engineering Product Design and Development, Minor: Art

    Graduated: December 2009

    New York University

    Advanced Semester Study: Photography

    Completed: July 2009

  • Wharton School
    University of Pennsylvania

    Digital Marketing, Social Media and E-Commerce

    Completed: May 2016

    Duke University

    Digital Media and Marketing; DMCA, OMCP 1yr Program

    DMCA awarded in 2017

    HubSpot Inbound Marketing Certified

    Certified: 2018

  • ETHOS VETERINARY HEALTH
    2011-PRESENT

    — Creative Marketing Manager 2018 - 2023

    Manage a team of brand marketers and graphic designers for a national veterinary health brand. Developed online strategy for organization, content planning and design, and oversees and develops the brand marketing efforts.

    — Creative Marketing Specialist 2016 - 2018 (Promoted)

    Assists the Marketing Director in the development and execution of advertising, design, marketing, and public relations activities for a national network of emergency & specialty hospitals. Website design and management for 24 individual sites. Train interns and new employees.

    National social media strategist for brand. Performs weekly, monthly, and quarterly audits. Adjusts strategy to match goals and trends. Research and implement new technology. Create and curate content for national social media calendar.

    — Marketing Assistant
    March 2015 - August 2016 (Promoted)

    Assists in the development and execution of advertising, design, marketing, and public relations activities for hospitals in the Northeast region. Managed all social media channels for 6 hospitals in the Northeast. Created the national social media strategy and protocols. Maintained east region website.

    — Technician/Technician Trainer August 2011 - March 2015

    Managed the Veterinary Assistant program. Trained all level technicians, managing and planning technician lectures accredited by the MVTA, creating curriculum material for Veterinary Assistant Program. High-level technician duties for critical patients in department. In charge of Bulger social media- Facebook account.

    FREELANCE WORK
    Bark of the Town
    March 2016 - 2019

    — Marketing Consultant

    Develop strategic digital marketing plans for a small business. Created brand guidelines. Startup social accounts & Hootsuite. Collateral creation, graphic design, website management and photography.

  • Highly proficient in:

    Mac & Windows OS

    Microsoft Office Suite

    Wordpress

    Adobe Suite: Photoshop, InDesign, Illustrator, Premier

    SEO best practices

    Video and photo editing

    Brand marketing: collateral design, brand development

    Leadership and coaching

    Social media platforms and management tools

  • On a personal note, I am a huge Chelsea FC fan and I spend most weekend mornings confidently exclaiming, sometimes shouting, my strategic soccer thoughts at a TV. My neighbor happens to be a Liverpool fan and we try not to speak during the Premier season, which is from August to June. I have two dogs: a German Wirehaired Pointer and an Irish Setter, who keep me extremely entertained. Fair warning: I will share too many photos and videos of them if asked. I am also an avid and diverse fan of comedy and I still watch SNL every week, even though it has not been great since 2008.